DDFH&B Group

With Private labels being 33% cheaper than brands and, discounters Aldi and Lidl expanding trade by 40% in 2008 (Retail News Dec 08), consumers are looking for more justifications to pay the premium price. People are finding smart ways to maintain the standard of living they have become accustomed to. They are trading down, buying less and becoming detectives for special offers.

For more information, please contact planning@ddfhb.ie