DDFH&B Group

Mindshare walked away with the Agency of the Year Award at the inaugural Media Awards 2011 last night in Dublin’s Burlington Hotel. Mindshare also bagged the Grand Prix Award as well as the Award for Best Use of Media (€100k+) for its work on the Bord Gais “Make the Switch” campaign.

The Media Awards is a joint initiative between Irish Marketing Journal and The Brainfood Store and is set to become an annual event. With over 550 guests from the advertising, print, outdoor, digital, TV and radio sectors, it was the largest such gathering of industry professionals under one roof. The MC for the night was Mario Rosenstock who treated guests to his impressions of Michael Flatley and Labour minister Joan Burton.